Member Highlight: Candice Sandler of The Blog Social
Who or what inspired you to start your business?
I've been a blogger for over 7 years now and recently changed my niche wanting to share the knowledge I have gained over these years. Adding value to my readers was the main reason for the change in niche I recently underwent.
What was your biggest struggle when starting out?
Growth and comparison. It's so hard to not compare yourself to others in the industry. I've learnt that sticking to your passions and what you know rather than comparing yourself to others is key. Your readers will see how passionate you are and growth will follow with time.
What podcasts are you listening to or business books are you reading right now?
There are so many incredible leaders in the industry! I'm definitely a podcast gal and love listening to Thrive, Boss Girl Creative, The Blog For Profit and Blogging Unscripted to name a few.
What mindset shifts have you made to set your business up for success?
Writing for my audience instead of myself. If you want to grow your online presence you have to listen to your audience and take into consideration what their struggles and pain points are. As humans, we are always wanting to know what we can gain. As much as you might love to talk about puppies... Think about what your audience wants from you. Doing polls is a great way to pick the brain of your audience.
How do you decide on what images to use for your brand?
Haute Stock makes it SUPER easy! Because my niche mainly focuses on bloggers wanting to find the best tools and tips, HS has a wide range of workspace images and mockups I can use. I filter by my brand colours and boom! I have beautiful on-brand images.
What’s your favorite Haute Stock collection?
Ah, only one? Wow, there are so many! But, Blush Bedroom is one of my ultimate favs.
What has been your biggest business lesson learned?
Everything takes time... Being in the blogging world for so many years you learn patience. Growth doesn't happen overnight — take your time and have fun with it!
stay connected: @theblogsocial_