How to Use Instagram Stories During Your Launch
Looking for more ways to show up on Instagram Stories during your promotion? Scroll down!
Instagram can be a great platform to use during your promotional sales periods or during launches - but you need a plan to maximize views, engagement and click-through from your audience!
We think Stories are a great way to connect with your audience during a sale, launch, or promotion to help you turn your community of followers into buyers.
Here are 7 ways to use Instagram Stories During a Promotion
Announce It
Turn on your camera and talk to your audience. let them know that your promo is on!
Your energy and excitement will shine through and make your audience excited too!
Share Social Proof
Ask your customers or past clients to hop on their own stories and tag you so that you can re-share their Testimonials.
OR
Create testimonial graphics and share them on Stories for your audience to read.
Count it Down
use the countdown timer sticker in stories to create anticipation for your promotion or launch.
AND
Use the countdown timer near the end of your promotion to create a sense of urgency!
Highlight It
Create highlights related to your promotion where you can save all the relevant stories you've been positing.
Make sure you have Separate highlights for:
The Offer
FAQs
Testimonials
How it works
Ask Questions
Use the questions Sticker to give your audience the opportunity to ask you their pressing questions before they buy.
You can answer them individually in Dms or answer questions for everyone via stories.
Go Live
Using the responses you received in your questions sticker stories, go live to provide answers and interact with your audience.
Post the live on your feed and then share to Stories & highlights after!
Give Value
Make sure to plan some value-add content during your promotion to keep people interested and engaged, even if they're not ready to buy right now.
Yes, you can focus on promo content for this short period, but planning some educational content (especially as it relates to the offer) is also great to add to the mix!
Need beautiful imagery for your sale, promotion or launch?
Haute Stock has thousands of beautiful stock images, videos, templates & design assets to help you market your business!